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1
The distribution trap: keeping your innovations from becoming commodities
2010, Praeger
in English
0313365520 9780313365522
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2
The distribution trap: keeping your innovations from becoming commodities
2010, Praeger/ABC-CLIO
in English
0313365520 9780313365522
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Book Details
Table of Contents
The distribution trap
The (d)evolution of distribution
Abandoning brand integrity
Turning your innovations into commodities
Living the outsourcing compulsion
The STIHL story
Controlling your channels
Using a direct marketing strategy
Going global and keeping the faith
Distribution: the key to the sustainable enterprise.
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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- Created March 18, 2010
- 2 revisions
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July 30, 2019 | Edited by MARC Bot | associate edition with work OL8363748W |
March 18, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |