An edition of Relationship Marketing (2002)

Relationship Marketing

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Cover of: Relationship Marketing by Richard J. Varey
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Last edited by MARC Bot
January 7, 2023 | History
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An edition of Relationship Marketing (2002)

Relationship Marketing

by

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

Publish Date
Publisher
John Wiley & Sons, Ltd.
Language
English

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Previews available in: English

Subjects
Business, Communication in marketing, Nonfiction, Relationship marketing, Customer relations, Marketing, Marketing relationnel, Communication en marketing, BUSINESS & ECONOMICS, Customer Relations, Relatiemarketing, Communicatie, E-commerce
People
marketing
Places
vijayawada

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Edition Availability
Cover of: Relationship Marketing
Relationship Marketing
2003, John Wiley & Sons, Ltd.
Electronic resource in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Relationship Marketing
Relationship Marketing: Dialogue and Networks in the E-Commerce Era
January 13, 2003, Wiley
in English
Libraries near you: WorldCat
Cover of: Relationship marketing
Relationship marketing: dialogue and networks in the e-commerce era
2002, Wiley
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Published in
New York

Classifications

Library of Congress
HF5415.55.V37 2002, HF5415.55 .V37 2002eb

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24254162M
Internet Archive
relationshipmark00vare
ISBN 13
9780470856789
OCLC/WorldCat
51837469
OverDrive
C6B8FCB4-9E52-4CF2-9F38-483C08AF9042

Source records

marc_overdrive MARC record
Internet Archive item record
Better World Books record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 7, 2023 Edited by MARC Bot import existing book
October 17, 2022 Edited by ImportBot import existing book
July 28, 2014 Edited by ImportBot import new book
April 6, 2014 Edited by ImportBot Added IA ID.
June 17, 2010 Created by ImportBot Imported from marc_overdrive MARC record