Hospitality Marketing Management
by Robert D. Reid, Reidr, Robert Reid, and David C. Bojanic
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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
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Previews available in: English
Subjects
Accueil (Tourisme), Business, Food service, Hospitality industry, Marketing, Nonfiction, Restaurants, Services alimentaires, Industries - Hospitality, Travel & Tourism, Business / Economics / Finance, Sales & marketing management, Food Service Management, Cooking, Business/Economics, Business & Economics / Hospitality, Travel & Tourism, Methods - Professional, Study and teaching, Hotel management, Restaurants, marketing, Food service managementShowing 8 featured editions. View all 8 editions?
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1
Hospitality Marketing Management
2009, John Wiley & Sons, Ltd.
Electronic resource
in English
0470524146 9780470524145
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2
Hospitality marketing management
2008, J. Wiley & Sons
in English
- 5th ed.
0470088583 9780470088586
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3
Hospitality Marketing Management
2006, John Wiley & Sons, Ltd.
E-book
in English
0470073594 9780470073599
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4
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5
Hospitality Marketing Management, 3rd Edition
October 23, 2000, Wiley
Hardcover
in English
- 3 edition
0471354627 9780471354628
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6
Hospitality Marketing Mgt 2d Inst Man
June 1996, John Wiley & Sons
Paperback
in English
0442319150 9780442319151
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7
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8
Hospitality marketing management
1989, Van Nostrand Reinhold
in English
- 2nd ed.
0442278489 9780442278489
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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
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- Created June 22, 2010
- 4 revisions
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| September 16, 2021 | Edited by ImportBot | import existing book |
| August 20, 2020 | Edited by ImportBot | import existing book |
| December 13, 2012 | Edited by VacuumBot | Updated format 'eBook' to 'E-book'; Removed author from Edition (author found in Work) |
| June 22, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |