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A dangerously entertaining trip with Mark Thomas in search of the real story behind Coca-ColaCoca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space.From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't stretch to mentioning: child labourers in the sugar cane fields of El Salvador, a Colombian deliveryman threatened with death by vigilantes simply for joining a trade union, and many other stories.Provocative, funny and stirring, Belching Out the Devil uncovers the truth behind one of the planet's biggest brands.
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Belching Out the Devil: Global Adventures with Coca-Cola
August 4, 2009, Ebury Press
Paperback
0091927048 9780091927042
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- Created June 23, 2010
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November 18, 2022 | Edited by ImportBot | import existing book |
September 16, 2021 | Edited by ImportBot | import existing book |
December 18, 2012 | Edited by VacuumBot | Updated format 'eBook' to 'E-book'; Removed author from Edition (author found in Work) |
June 23, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |