Buy this book
Many organisations chase the Holy Grail of obtaining new customers, spending time, money and energy on winning them only to provide them with a service or product that quite frankly is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage. This book looks at: how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers' needs; how to develop an effective customer service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints and difficult customers and turn them into satisfied customers.
Buy this book
Subjects
Business, Nonfiction, ReferenceEdition | Availability |
---|---|
1 |
aaaa
|
Community Reviews (0)
Feedback?History
- Created June 30, 2010
- 2 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
June 30, 2010 | Edited by ImportBot | Added new cover |
June 30, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |