An edition of Game-based marketing (2010)

Game-based marketing

inspire customer loyalty through rewards, challenges, and contests

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Game-based marketing
Gabe Zichermann
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Last edited by ImportBot
October 4, 2021 | History
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An edition of Game-based marketing (2010)

Game-based marketing

inspire customer loyalty through rewards, challenges, and contests

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English
Pages
220

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Subjects
Customer loyalty programs, Marketing, Customer loyalty, Consumer behavior

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Edition Availability
Cover of: Game-based marketing
Game-based marketing: inspire customer loyalty through rewards, challenges, and contests
2010, Wiley
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Foreword / Robin Kent
Introduction
The argument for loyalty
Passive play
Social networks and leaderboards
Funware mechanics: point and beyond
Prizes and games of chance
The ultimate funware: frequent flyer programs
Know thy player
The future of gamers: Generation G
Motivationing sales with funware: getting employees into the game
Everyone wins: games in your business.

Edition Notes

Includes bibliographical references and index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.525 .Z53 2010, HF5415.525.Z53 2010

The Physical Object

Pagination
xviii, 220 p. :
Number of pages
220

ID Numbers

Open Library
OL24408892M
ISBN 10
0470562234
ISBN 13
9780470562239
LCCN
2009044774
OCLC/WorldCat
437306198

Source records

Library of Congress MARC record
Better World Books record
Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 4, 2021 Edited by ImportBot import existing book
December 23, 2020 Edited by MARC Bot import existing book
August 21, 2020 Edited by ImportBot import existing book
November 9, 2010 Created by ImportBot Imported from Library of Congress MARC record