An edition of Indian retales (2010)

Indian retales

insight of an Indian retailer

by

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Indian retales
V. Rajesh
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Last edited by MARC Bot
January 2, 2023 | History
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An edition of Indian retales (2010)

Indian retales

insight of an Indian retailer

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

The first comprehensive book on the working of Indian retail industry. It is written by V Rajesh who is a leading expert on the Indian retail because of his pioneering effort in establishing corporate retail chains in India. This book provides deep insights and analysis of the retail business in India, opportunities and strategic management, corporate social responsibility and the direction in which it is headed. Starting off with some deep insights and analysis about the retail scenario, the author moves on to a prescriptive mode detailing various ideas and approaches that a retailer can use to better their businesses. Interestingly, the ideas although presented in a retail context are relevant for several other businesses, namely those engaged in services. A detailed review of the book is available on "The Hindu Business Line" - http://www.thehindubusinessline.com/todays-paper/tp-brandline/article1026915.ece

Publish Date
Publisher
Unicorn Books, Distributors, Pustak Mahal
Language
English
Pages
190

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Subjects
Indian Retail, Retail, FDI, Cash & Carry, Kirana, Customer Service, CRM, MRP, Retail trade
People
V Rajesh, Raghu Pillai
Places
India
Times
1990 - Current

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Edition Availability
Cover of: Indian retales
Indian retales: insight of an Indian retailer
2010, Unicorn Books, Distributors, Pustak Mahal
in English
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Libraries near you: WorldCat

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Book Details

Table of Contents

Acknowledgements
Foreword by Mr Raghu Pillai
Introduction
Why these tales about the Indian Retail, What to Expect from this Book
Indian Retail & Retail Strategy
Indian Retail—Issues and Opportunities, Entering the Indian Retail Sector, Opportunities in Indian Retail, Basic Retail Model, Strategic Retail Management, Corporate Social Responsibility in Retail, Way Forward for Indian Retail
Creating Customer WOW
Customer Expectations, Time vs Money, Delivering Better Value, Leveraging Events to WOW Customers, How Customers Perceive Pricing in Retail, Using CRM to Deliver Customer WOW, True-Life Customer Stories and Learnings
Offering a Compelling Assortment
Private Labels in the Context of Differentiated Assortment, True Life Customer Stories and Learnings
Store—the Face of any Retailer
Creating a Memorable Store Experience, Store Staff Are Key, Shrinkage & Shoplifting, An Idea to Create a Mobile Store, Store Launch—Similarities to a 20:20 match, Store Launch Experiences, True Life Customer Stories and Learnings
Landmarks and Memories of Indian Retail
India’s first corporate supermarket chain, A Giant Step for Indian Retail, Indian Retail’s first International recognition, Some personal memories
Some Retail Jargon

Edition Notes

Published in
New Delhi
Other Titles
Indian retales :, Indian retails

Classifications

Dewey Decimal Class
381.10954
Library of Congress
HF5429.6.I4 R35 2010

The Physical Object

Pagination
190 p. :
Number of pages
190

ID Numbers

Open Library
OL24413812M
ISBN 10
8178061929
ISBN 13
9788178061924
LCCN
2010327649
OCLC/WorldCat
636612746

Source records

Library of Congress MARC record
Library of Congress MARC record
amazon.com record
harvard_bibliographic_metadata record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 2, 2023 Edited by MARC Bot import existing book
October 28, 2022 Edited by ImportBot import existing book
November 14, 2020 Edited by MARC Bot import existing book
October 12, 2011 Edited by 117.193.3.35 Edited without comment.
November 9, 2010 Created by ImportBot Imported from Library of Congress MARC record