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The first comprehensive book on the working of Indian retail industry. It is written by V Rajesh who is a leading expert on the Indian retail because of his pioneering effort in establishing corporate retail chains in India. This book provides deep insights and analysis of the retail business in India, opportunities and strategic management, corporate social responsibility and the direction in which it is headed. Starting off with some deep insights and analysis about the retail scenario, the author moves on to a prescriptive mode detailing various ideas and approaches that a retailer can use to better their businesses. Interestingly, the ideas although presented in a retail context are relevant for several other businesses, namely those engaged in services. A detailed review of the book is available on "The Hindu Business Line" - http://www.thehindubusinessline.com/todays-paper/tp-brandline/article1026915.ece
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Subjects
Indian Retail, Retail, FDI, Cash & Carry, Kirana, Customer Service, CRM, MRP, Retail tradePeople
V Rajesh, Raghu PillaiPlaces
IndiaTimes
1990 - CurrentShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
Indian retales: insight of an Indian retailer
2010, Unicorn Books, Distributors, Pustak Mahal
in English
8178061929 9788178061924
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- Created November 9, 2010
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January 2, 2023 | Edited by MARC Bot | import existing book |
October 28, 2022 | Edited by ImportBot | import existing book |
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October 12, 2011 | Edited by 117.193.3.35 | Edited without comment. |
November 9, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |