An edition of The 12 secrets of persuasive argument
(2009)
The 12 secrets of persuasive argument
by Ronald J. Waicukauski
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Methodology, Law, Forensic oratoryShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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The 12 secrets of persuasive argument
2009, American Bar Association
in English
1604425946 9781604425949
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Table of Contents
Secret 1 : focus on your goal
Secret 2 : tailor your argument to the decision-maker
Secret 3 : cultivate ethos
Secret 4 : base your argument on reasons
Secret 5 : build with evidence, law, and policy
Secret 6 : appeal to emotion
Secret 7 : use the best medium for the message
Secret 8 : strategically arrange your arguments
Secret 9 : argue with style
Secret 10 : use delivery to enhance communication
Secret 11 : engage your listener
Secret 12 : immunize and refute opposing points.
Edition Notes
Includes bibliographical references and index.
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- Created January 6, 2011
- 1 revision
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| January 6, 2011 | Created by ImportBot | Imported from Library of Congress MARC record |