Creativity: An Asian-Euro-Afro Perspective covers topics related to creativity research, development, theories and practices contributed by researchers and graduate students in Asia, Europe, and Africa. It serves as a reading and reference for academics, experts, scientists, and psychologists, and educators to engage in “exploring” their own cultural richness as a means to promote creativity within and across cultures.

Creativity has been seen as a motivating force for personal development, economic growth, and societal advancement. It has become a theme of interest of various nations. Singapore, a young independent country, has engaged in creativity education and creative industries for the past years. Its neighboring country, Indonesia declared the Indonesian Year of Creativity (2009) aims to encourage women and laypersons to engage in creative industries in their ethnic domains. Other Asian countries such as China, Hong Kong, Taiwan, Japan, and Malaysia have embarked on promoting creativity in schools and creative economy and innovative organizations.

Creativity is a theme of engagement of the United Nations of Educational, Scientific, and Cultural Organization (UNESCO). It is also an area of advancement of the European Union(EU). The EU declared the European Year of Creativity and Innovation (2009) and has since organized a series of creativity-related activities in various member countries.