An edition of The brand that changed beef (2010)

The brand that changed beef

how Certified Angus Beef brand became a worldwide icon of quality : a company biography

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The brand that changed beef
Fred Minnick
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Last edited by LC Bot
July 23, 2011 | History
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An edition of The brand that changed beef (2010)

The brand that changed beef

how Certified Angus Beef brand became a worldwide icon of quality : a company biography

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wooster Book Company
Language
English
Pages
255

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Subjects
Marketing, Brand name products, American Angus Association. Certified Angus Beef, American Angus Association, Beef

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Edition Availability
Cover of: The brand that changed beef
The brand that changed beef: how Certified Angus Beef brand became a worldwide icon of quality : a company biography
2010, Wooster Book Company
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction : the big idea
The beginning
A fight to survive
The Berkowitz effect
Built on solid structure
Protecting the brand
International in-roads
Brand evolution
Chefs and owners love the brand
Modern convenience
Power of marketing
Ranch partners
Replacing a legend
The Riemann years
The future.

Edition Notes

Includes index.

Published in
Wooster, Ohio

Classifications

Dewey Decimal Class
381/.416223
Library of Congress
HD9433.A2 M56 2010

The Physical Object

Pagination
xii, 255 p. :
Number of pages
255

ID Numbers

Open Library
OL24815382M
ISBN 13
9781590984857
LCCN
2010001886

Source records

Library of Congress MARC record

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July 23, 2011 Created by LC Bot Imported from Library of Congress MARC record