An edition of It's not how good you are, it's how good you want to be (2003)

It's not how good you are, it's how good you want to be

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Cover of: It's not how good you are, it's how good you want to be by Paul Arden
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Last edited by MARC Bot
July 22, 2019 | History
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An edition of It's not how good you are, it's how good you want to be (2003)

It's not how good you are, it's how good you want to be

by

  • 0 Ratings
  • 15 Want to read
  • 2 Currently reading
  • 0 Have read

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Publish Date
Publisher
Phaidon
Language
English
Pages
128

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Previews available in: English

Subjects
Self-actualization (Psychology), Reclame, Success

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Edition Availability
Cover of: It's not how good you are, it's how good you want to be
It's not how good you are, it's how good you want to be
2003, Phaidon
in English
Libraries near you: WorldCat

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Book Details

Published in

London, New York

Table of Contents

Why do we strive for excellence when mediocrity is required?
So how good do you want to be?
You can achieve the unachievable
'I want to be as famous as Persil Automatic'
Have you noticed how the cleverest people at school are not those who make it in life?
The fundamentals
Energy
Do not seek praise, seek criticism
It's all my fault
Do not covet your ideas
Don't look for the next opportunity. The one you have in hand is the opportunity
Accentuate the positive
Eliminate the negative
Do not put your cleverness in front of the communication
Don't promise what you can't deliver
Know your client's aims
What do you do when your client won't buy
Don't take no for an answer
When it can't be done, do it. If you don't do it, it doesn't exist
If you can't solve a problem, it's because you're playing by the rules
The person who doesn't make mistakes, is unlikely to make anything
'Fail, fail again. Fail better'
It's wrong to be right
It's right to be wrong
Don't be afraid of silly ideas
Give yourself some spin
Play your cards right
It's not what you know
It's who you know
Don't give a speech. Put on a show
Getting fired can be a positive career move
And now for a commercial break
Doing a layout means having an idea
Compose your aid from the weakest point
Rough layouts sell the idea better than polished ones
If you get stuck, draw with a different pen
Suppliers are only as good as you are
Don't be afraid to work with the best
Get out of advertising
Do not try to win awards
You don't have to be creative to be creative
How you can make your company great
How a senior manager can make a big difference
How a junior account handler can make a big difference
How a media buyer can make a big difference
New business
What is meant by the word 'creative'?
How to improve your strike rate
Final thoughts
My finest hour.

Edition Notes

Cover title.

Classifications

Dewey Decimal Class
158.1
Library of Congress
BF637.S4 A73 2003

The Physical Object

Pagination
128 p. :
Number of pages
128

ID Numbers

Open Library
OL24873484M
Internet Archive
itsnothowgoodyou00arde
ISBN 10
0714843377
ISBN 13
9780714843377
LCCN
2004271080
OCLC/WorldCat
51841543

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 22, 2019 Edited by MARC Bot remove fake subjects
October 10, 2011 Edited by ImportBot import new book
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
August 5, 2011 Edited by ImportBot import new book
July 28, 2011 Created by ImportBot Imported from Internet Archive item record.