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"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image. In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies."--
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Subjects
Marketing, Selling, Strategic planningShowing 1 featured edition. View all 1 editions?
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Book yourself solid: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling
2011, Wiley
in English
- 2nd ed., rev. and expanded
0470643471 9780470643471
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Edition Notes
Includes bibliographical references and index.
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- Created July 29, 2011
- 5 revisions
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October 18, 2022 | Edited by ImportBot | import existing book |
November 13, 2020 | Edited by MARC Bot | import existing book |
July 17, 2019 | Edited by MARC Bot | import existing book |
January 25, 2012 | Edited by LC Bot | import new book |
July 29, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |