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Subjects
Television advertising, Consumer behaviorPlaces
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Edition | Availability |
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1
Ambushers vs. sponsors: does the mouse bite the guarded cheese?
2009, Indian Institute of Management
Microform
in English
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Book Details
Edition Notes
Includes bibliographical references (p. 40-47).
Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2011. x microfiches Master microform held by: DLC.
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The Physical Object
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- Created July 29, 2011
- 3 revisions
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October 17, 2020 | Edited by MARC Bot | import existing book |
July 31, 2012 | Edited by VacuumBot | Updated format '[microform] :' to 'Microform'; cleaned up pagination |
July 29, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |