An edition of Marketing management in Asia (2012)

Marketing management in Asia

1st ed.

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Marketing management in Asia
Stanley J. Paliwoda
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Last edited by MARC Bot
December 15, 2022 | History
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An edition of Marketing management in Asia (2012)

Marketing management in Asia

1st ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Routledge
Language
English

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Subjects
Marketing, Management, Case studies, Marketing, management, Asia, commerce, Gestion, Études de cas
Places
Asia

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Edition Availability
Cover of: Marketing management in Asia
Marketing management in Asia
2012, Routledge
in English - 1st ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

China: distribution in China / Jintao Wu, Junsong Chen
China: consumer behaviour in China / Guoqing Guo
China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark McPherson and Xiang Li
China and the milk powder contamination scandal / Paul Custance and Jiang Dongni
India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla, and Phani Tej Adidam
Japan : marketing management issues in Japan / Stephanie Slater
Taiwan : consumers reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-Wei Ho and John Temperley
Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn
Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit
Turkey, with 3rd wave of MNC's / Nukhet Vardar
Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY
Series
Routledge research in employment relations -- 27

Classifications

Dewey Decimal Class
658.80095
Library of Congress
HF5415.13 .M3527 2012, HF5415.13.M3527 2012, HF5415.13 .M3527 2013

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25116150M
ISBN 13
9780415523172
LCCN
2011048158
OCLC/WorldCat
826651276

Source records

Library of Congress MARC record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 15, 2022 Edited by MARC Bot import existing book
October 13, 2020 Edited by ImportBot import existing book
September 25, 2020 Edited by MARC Bot import existing book
August 15, 2020 Edited by ImportBot import existing book
November 30, 2011 Created by LC Bot Imported from Library of Congress MARC record