An edition of Hands-on social marketing
(2011)
Hands-on social marketing
a step-by-step guide to designing change for good
2nd ed.
by Nedra Kline Weinreich
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Social marketing, MarketingShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Hands-on social marketing: a step-by-step guide to designing change for good
2011, SAGE Publications
in English
- 2nd ed.
1412953693 9781412953696
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Book Details
Table of Contents
Social marketing basics
Not just business as usual
The social marketing mix
The social marketing process
Research in the social marketing process
Analysis
Conducting formative research
Segmenting the target audience
Building the social marketing strategy
Influencing behavior by design
Developing effective messages
Identifying appropriate channels
Producing creative communications
Pretesting principles
Conducting the pretesting methods
Using the pretesting results
Developing an implementation plan
Planning and buying traditional media
Engaging in social media
Generating publicity
Monitoring implementation
Evaluation basics
Evaluation design
Evaluation methods
Using feedback to improve your program.
Edition Notes
Includes bibliographical references and index.
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History
- Created February 22, 2012
- 4 revisions
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| November 13, 2020 | Edited by MARC Bot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| February 22, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |