An edition of No B.S. trust-based marketing (2012)

No B.S. trust-based marketing

the ultimate guide to creating trust in an understandable un-trusting world

by

No B.S. trust-based marketing
Dan S. Kennedy, Dan S. Kennedy
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Last edited by LC Bot
March 15, 2012 | History
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An edition of No B.S. trust-based marketing (2012)

No B.S. trust-based marketing

the ultimate guide to creating trust in an understandable un-trusting world

by

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Publish Date
Publisher
Entrepreneur Media
Language
English

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Subjects

Marketing, Trust, Customer relations

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Edition Availability
Cover of: No B.S. trust-based marketing
No B.S. trust-based marketing: the ultimate guide to creating trust in an understandable un-trusting world
2012, Entrepreneur Media
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction
Trust-based marketing as path to wealth / by Dan Kennedy
Trust without trying is no longer enough / by Dan Kennedy
Understanding the difficulty of the task / by Dan Kennedy
What do clients really want to know? / by Dan Kennedy
How not to be another salesman / by Dan Kennedy
The Suze Orman factor / by Matt Zagula
Publish or perish / by Dan Kennedy with Matt Zagula
All media is not equal
High trust vs. low trust media online vs. offline media / by Dan Kennedy
Creating trust online : pipe dream? / by Matt Zagula
Don't get google slapped / by Matt Zagula
How familiarity breeds trust / by Dan Kennedy
The unmatched power of affinity / by Dan Kennedy
Establishing and asserting your authority / by Dan Kennedy
The power of prescription / by Dan Kennedy
It's not what you say, it's what they hear / by Dan Kennedy
Trust language : the book only you can write, that only you will read
That can make you rich / Dan Kennedy
Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy
The role of proof / by Dan Kennedy
The cache client as its own form of proof / by Dan Kennedy
Risk reversal / by Dan Kennedy
The power and hazard of leadership position / by Dan Kennedy
The power of exclusivity / by Matt Zagula
How do you know if you are succeeding at trust-based marketing / by Dan Kennedy
Resources.

Edition Notes

Published in
Irvine, CA

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .K4516 2012

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25238644M
ISBN 10
1599184400
LCCN
2012007974

Source records

Library of Congress MARC record

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March 15, 2012 Created by LC Bot Imported from Library of Congress MARC record