An edition of Social commerce (2013)

Social commerce

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Social commerce
Efraim Turban
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Last edited by ImportBot
November 18, 2022 | History
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An edition of Social commerce (2013)

Social commerce

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Publish Date
Publisher
Pearson
Language
English

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Subjects
Social media, Management, Internet marketing, Social aspects, Marketing, Customer relations, Marketing, social aspects

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Edition Availability
Cover of: Social commerce
Social commerce
2013, Pearson
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction to social commerce
Social media, social networks, and virtual worlds
Supporting theories for social commerce
Marketing communications in social media
Customer engagement and metrics
Social shopping: concepts, benefits, and models
Social customer service and CRM
The social enterprise: from recruiting to problem solving
Innovative social commerce applications: from social government to entertainment and gaming
Strategy and performance management in social commerce
Implementing social commerce systems
F-commerce.

Edition Notes

Published in
Boston

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .S63 2013, HF5415.1265.S63 2013

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25270748M
ISBN 10
0133059316
ISBN 13
9780133059311
LCCN
2012012665

Source records

Library of Congress MARC record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 18, 2022 Edited by ImportBot import existing book
August 22, 2020 Edited by ImportBot import existing book
April 13, 2012 Created by LC Bot Imported from Library of Congress MARC record