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Table of Contents
Introduction to social commerce
Social media, social networks, and virtual worlds
Supporting theories for social commerce
Marketing communications in social media
Customer engagement and metrics
Social shopping: concepts, benefits, and models
Social customer service and CRM
The social enterprise: from recruiting to problem solving
Innovative social commerce applications: from social government to entertainment and gaming
Strategy and performance management in social commerce
Implementing social commerce systems
F-commerce.
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- Created April 13, 2012
- 3 revisions
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November 18, 2022 | Edited by ImportBot | import existing book |
August 22, 2020 | Edited by ImportBot | import existing book |
April 13, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |