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"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"--
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Subjects
Vocational guidance, Pressure cooking, Needs Assessment, Research, Investment advisors, Social networks, Psychology, Private equity, Job hunting, Therapy, Data processing, Psychotherapy, Middle-aged persons, Financial services industry, College facilities, College buildings, Counseling, BUSINESS & ECONOMICS / Nonprofit Organizations & Charities, Career development, Campus planning, Methods, Nonprofit organizations, Partnership, Financial planners, Planning, Older people, Accounting, Auditing, Employment, Eating Disorders, Capital-investissement, BUSINESS & ECONOMICS, Investments & Securities, General, Nonprofit Organizations, Social Support, Associations sans but lucratif, Réseaux sociaux, Nonprofit Organizations & Charities, Plan de carrière, Careers, Berufslaufbahn, Berufsberatung, Netzwerk, Nonprofit-Organisation, Soziale Software, Online-MarketingEdition | Availability |
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Measuring the networked nonprofit: using data to change the world
2012, Jossey-Bass, a Wiley imprint
in English
- First edition.
1118137604 9781118137604
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Includes bibliographical references and index.
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The tools nonprofits need to measure the impact of their social media
Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.
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- Created May 16, 2012
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January 14, 2023 | Edited by ImportBot | import existing book |
December 20, 2022 | Edited by MARC Bot | import existing book |
December 18, 2022 | Edited by MARC Bot | import existing book |
December 18, 2022 | Edited by MARC Bot | import existing book |
May 16, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |