An edition of Advertising, promotion, and other aspects of integrated marketing communications (2010)

Advertising, promotion, and other aspects of integrated marketing communications

8th ed.

by

  • 3 Want to read
Cover of: Advertising, promotion, and other aspects of integrated marketing communications by Terence A. Shimp, Terence A. Shimp
Locate

My Reading Lists:

Create a new list

Notes
  • 3 Want to read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
March 28, 2025 | History
Edit
An edition of Advertising, promotion, and other aspects of integrated marketing communications (2010)

Advertising, promotion, and other aspects of integrated marketing communications

8th ed.

by

  • 3 Want to read

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

Publish Date
Publisher
South-Western Cengage Learning
Language
English
Pages
668

Check nearby libraries

Buy this book

Subjects

Sales promotion, Direct marketing, Communication in marketing, Advertising, Publicidad, Comunicacion en mercadeo, Mercadeo directo, Promocion de ventas, Verkaufsförderung, Direktmarketing, Werbung
Edition Availability
Cover of: Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
2010, South-Western Cengage Learning
in English - 8th ed.

Add another edition?

Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Mason, Ohio

Classifications

Dewey Decimal Class
658.82
Library of Congress
HF5415.123 .S54 2010

The Physical Object

Pagination
xx, 668 p. :
Number of pages
668

Edition Identifiers

Open Library
OL25552692M
ISBN 10
0324593600
ISBN 13
9780324593600
LCCN
2008939395
OCLC/WorldCat
316886923

Work Identifiers

Work ID
OL16955817W

Source records

Internet Archive item record
Internet Archive item record
Library of Congress MARC record
Promise Item
ISBNdb

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 28, 2025 Edited by ImportBot Redacting ocaids
December 19, 2023 Edited by ImportBot import existing book
December 8, 2022 Edited by ImportBot import existing book
December 22, 2020 Edited by MARC Bot import existing book
July 29, 2014 Created by ImportBot Imported from Internet Archive item record