An edition of Market research made easy
(2002)
Market research made easy
2nd ed.
by Don Doman
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Subjects
Marketing, Recherche, Marketing researchShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Market research made easy
2002, Self-Counsel Press
electronic resource /
in English
- 2nd ed.
1423709748 9781423709749
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Book Details
Table of Contents
Why research your market?
Laying the groundwork
Setting your research direction
Secondary data: what's available
Finding the secondary data you need
Primary data: you're already surrounded by it
Internet market research
Primary data: your survey methods
Writing a questionnaire
Analyzing and interpreting your data
When you need to hire a professional
Everybody ought to have a plan
The beginning
Accessing market research data
Appendixes
Tables
Worksheets
Samples.
Edition Notes
Previously published as: Look before you leap : market research made easy.
Includes bibliographical references (p. 141-146).
Description based on print version record.
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History
- Created July 29, 2014
- 2 revisions
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| May 19, 2020 | Edited by CoverBot | Added new cover |
| July 29, 2014 | Created by ImportBot | Imported from Internet Archive item record |