An edition of The media handbook (2003)

The media handbook

2nd ed.

by

Cover of: The media handbook by Helen E. Katz, Helen E. Katz
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Last edited by MARC Bot
January 7, 2023 | History
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An edition of The media handbook (2003)

The media handbook

2nd ed.

by

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Publish Date
Publisher
Lawrence Erlbaum
Language
English
Pages
185

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Previews available in: English

Subjects

Advertising media planning, Mediaplanung, Marketing, Marketing channels, Massenmedien, Mass media and business, Mass media, Plans médias, Médias et affaires, Circuits de distribution, BUSINESS & ECONOMICS, Advertising & Promotion
Edition Availability
Cover of: The media handbook
The media handbook
2003, Lawrence Erlbaum
Elektronische Ressource / in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 177-180) and index.

Description based on print version record.

Published in
Mahwah, N.J
Series
LEA's communication series

Classifications

Dewey Decimal Class
659
Library of Congress
HF5826.5, HF5826.5.K38 2003, HF5826.5 .K38 2003eb

The Physical Object

Format
[Elektronische Ressource] /
Pagination
1 online resource (xix, 185 p.) :
Number of pages
185

ID Numbers

Open Library
OL25557320M
Internet Archive
mediahandbookcom00katz_570
ISBN 10
1410607550
ISBN 13
9781410607553
OCLC/WorldCat
645593585, 52723999

Source records

Internet Archive item record
Better World Books record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 7, 2023 Edited by MARC Bot import existing book
September 16, 2021 Edited by ImportBot import existing book
May 18, 2020 Edited by CoverBot Added new cover
July 29, 2014 Created by ImportBot Imported from Internet Archive item record