An edition of Mass media research
(2011)
Mass media research
an introduction
9th ed.
by Roger D. Wimmer
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Subjects
Mass media, Research, Media - general & miscellaneousShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Mass media research: an introduction
2011, Cengage- Wadsworth
in English
- 9th ed.
143908274X 9781439082744
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Book Details
Table of Contents
Science and research
Elements of research
Research ethics
Sampling
Qualitative research methods
Content analysis
Survey research
Longitudinal research
Experimental research
Introduction to statistics
Hypothesis testing
Basic statistical procedures
Newspaper and magazine research.
Research in the electronic media
Research in advertising
Research in public relations.
Edition Notes
Includes bibliographical references and index.
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History
- Created July 29, 2014
- 8 revisions
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| December 20, 2023 | Edited by ImportBot | import existing book |
| January 2, 2023 | Edited by MARC Bot | import existing book |
| December 25, 2022 | Edited by MARC Bot | import existing book |
| November 13, 2020 | Edited by MARC Bot | import existing book |
| July 29, 2014 | Created by ImportBot | Imported from Internet Archive item record |