An edition of Lifestyle brands
(2012)
Lifestyle brands
a guide to aspirational marketing
by Stefania Saviolo
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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1
Lifestyle brands: a guide to aspirational marketing
2013, Palgrave Macmillan
in English
1137285923 9781137285928
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Lifestyle Brands: a Guide to Aspirational Marketing
2012, Palgrave Macmillan
in English
1283868202 9781283868204
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Book Details
Table of Contents
Contents note continued: 5.5.5.Expression (product, communication and experience)
5.5.6.Visionary Leadership and organisational mechanisms
5.6.Are you not a Lifestyle Brand? Perhaps this is why.
Edition Notes
Includes index and bibliographical references.
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History
- Created July 18, 2019
- 4 revisions
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| October 18, 2020 | Edited by MARC Bot | import existing book |
| October 10, 2020 | Edited by ImportBot | import existing book |
| August 3, 2020 | Edited by ImportBot | import existing book |
| July 18, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |