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Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
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Previews available in: English
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Includes bibliographical references and index.
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The Physical Object
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History
- Created July 18, 2019
- 10 revisions
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September 19, 2024 | Edited by MARC Bot | import existing book |
March 7, 2023 | Edited by MARC Bot | import existing book |
January 14, 2023 | Edited by ImportBot | import existing book |
December 21, 2022 | Edited by MARC Bot | import existing book |
July 18, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |