Check nearby libraries
Buy this book
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising - whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms - are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works-or not-and why.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Advertising copy, Vocational guidance, Copy writersPlaces
United StatesShowing 1 featured edition. View all 1 editions?
Edition | Availability |
---|---|
1
Strategic copywriting: how to create effective advertising
2016, Rowman & Littlefield
in English
- Second edition.
1442244070 9781442244078
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created July 19, 2019
- 8 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
March 7, 2023 | Edited by MARC Bot | import existing book |
December 7, 2022 | Edited by ImportBot | import existing book |
February 13, 2022 | Edited by ImportBot | import existing book |
October 11, 2020 | Edited by ImportBot | import existing book |
July 19, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |