If you're in a dogfight, become a cat!

strategies for long-term growth

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Last edited by ImportBot
July 14, 2023 | History

If you're in a dogfight, become a cat!

strategies for long-term growth

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Publish Date
Language
English
Pages
348

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Previews available in: English

Edition Availability
Cover of: If you're in a dogfight, become a cat!
If you're in a dogfight, become a cat!: strategies for long-term growth
2017, Columbia University Press
in English

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Book Details


Table of Contents

The origins of modern business strategy thinking
There's no such thing as a bad industry
Why are we in business?
The search for the holy grail of business
long-term profitable growth
Do you know what your strategy is?
Getting strategy right
Creating strong brands
Brand builders and killers
What makes products meaningfully different?
Where do great ideas come from?
Strategies to break away from the pack
Hitting the bull's-eye.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.4/012
Library of Congress
HD30.28 .S42995 2017, HD30.28.S42995 2016, HD30.28 .S42995 2016

The Physical Object

Pagination
x, 348 pages
Number of pages
348

ID Numbers

Open Library
OL27227638M
Internet Archive
ifyoureindogfigh0000sher
ISBN 10
0231174829
ISBN 13
9780231174824
LCCN
2016021876
OCLC/WorldCat
947816807

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 14, 2023 Edited by ImportBot import existing book
March 8, 2023 Edited by MARC Bot import existing book
December 20, 2022 Edited by MARC Bot import existing book
October 11, 2020 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record