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"Women are now seen as the largest, most lucrative and most active market of all. Increasingly, organizations are fine-tuning their marketing strategies to better reach women, yet they continue to target them incorrectly, which risks alienating both their female and male customers. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Practical and well-researched, it provides deep insights into the principles of market segmentation, and recommends a new approach that thoroughly examines the issue of human needs, regardless of gender, in order to properly target and effectively reach female customers. "--
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Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
Jan 24, 2016, Palgrave Macmillan
paperback
134947102X 9781349471027
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2
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
Jul 02, 2014, Palgrave Macmillan
hardcover
1137358165 9781137358165
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3
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
Jan 01, 2014, Palgrave Macmillan
paperback
1349471038 9781349471034
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4
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
2014, Palgrave Macmillan
in English
1137358173 9781137358172
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Source title: Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
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- Created May 26, 2020
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December 29, 2021 | Edited by ImportBot | import existing book |
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