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Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the "Rainmaker," a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to "make rain" on an ongoing basis with existing clients by developing a special set of skills, attitudes.
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Subjects
Customer loyalty, Business consultants, LoyaltyShowing 3 featured editions. View all 3 editions?
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Making Rain: The Secrets of Building Lifelong Client Loyalty
2007, Wiley & Sons, Incorporated, John
in English
0470193107 9780470193105
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