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Why study signs? This perennial question of philosophy is answered in the 20th century by the science of semiotics. An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics.
Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's text and Litza Jansz's illustrations, this seminal introduction identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start.
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Previews available in: Spanish English
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Introducing Semiotics: A Graphic Guide
2014, Icon Books, Limited
in English
1848318782 9781848318786
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Introducing Semiotics: A Graphic Guide
2010, Icon Books, Limited, Icon Books
in English
1848311850 9781848311855
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Semiotica para principiantes
January 30, 2002, Errepar
Paperback
in Spanish
9879065840 9789879065846
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