An edition of Marketing et sémiotique (1999)

Marketing et sémiotique

analyse de la contribution de la sémiotique aux discours et problèmes de marketing illustrée à l'aide d'une étude des méthodologies de structuration des marchés

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Marketing et sémiotique
Martial Pasquier, Martial Pasq ...
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Last edited by MARC Bot
September 12, 2020 | History
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An edition of Marketing et sémiotique (1999)

Marketing et sémiotique

analyse de la contribution de la sémiotique aux discours et problèmes de marketing illustrée à l'aide d'une étude des méthodologies de structuration des marchés

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Publish Date
Publisher
Editions universitaires
Language
French
Pages
472

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Subjects

Marketing, Communication in marketing, Advertising, Semiotics

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Edition Availability
Cover of: Marketing et sémiotique
Marketing et sémiotique: analyse de la contribution de la sémiotique aux discours et problèmes de marketing illustrée à l'aide d'une étude des méthodologies de structuration des marchés
1999, Editions universitaires
in French
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Book Details

Edition Notes

Includes bibliographical references (p. 401-441).

Published in
Fribourg, Suisse

Classifications

Library of Congress
HF5415.123 .P37 1999

The Physical Object

Pagination
xxiv, 472 p.
Number of pages
472

ID Numbers

Open Library
OL30120158M
ISBN 10
2827108224
LCCN
00309346

Source records

Library of Congress MARC record

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September 12, 2020 Created by MARC Bot Imported from Library of Congress MARC record