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"The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful subsidiary of a vast entertainment empire. As it drives the process whereby large-scale cinematic practice encounters a converged entertainment age, what kind of organization is Marvel Studios? How does it co-ordinate a transmedia storyworld to the satisfaction of niche fan communities as well as a popular audience?"--
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Subjects
Motion picture industry, United States, COMICS & GRAPHIC NOVELS / Media Tie-In, Marvel Studios, BUSINESS & ECONOMICS / Industries / Media & Communications Industries, PERFORMING ARTS / Film & Video / Direction & Production, History, BUSINESS & ECONOMICS, Industries, Media & Communications Industries, PERFORMING ARTS, Film & Video, Direction & Production, COMICS & GRAPHIC NOVELS, Media Tie-InShowing 4 featured editions. View all 4 editions?
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1
Marvel Studios Phenomenon: Inside a Transmedia Universe
2017, Bloomsbury Publishing Plc
in English
1501338536 9781501338533
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2
Marvel Studios Phenomenon: Inside a Transmedia Universe
2016, Bloomsbury Academic & Professional
in English
1501311867 9781501311864
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3
The Marvel Studios phenomenon: inside a transmedia universe
2016, Bloomsbury Academic
in English
1501311891 9781501311895
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4
Marvel Studios Phenomenon: Inside a Transmedia Universe
2016, Bloomsbury Academic & Professional
in English
1501311859 9781501311857
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zzzz
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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- Created September 21, 2020
- 5 revisions
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December 20, 2023 | Edited by ImportBot | import existing book |
December 18, 2022 | Edited by MARC Bot | import existing book |
February 27, 2022 | Edited by ImportBot | import existing book |
September 21, 2020 | Edited by MARC Bot | import existing book |
September 21, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |