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"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--
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Emerging research on Islamic marketing and tourism in the global economy
2015, Business Science Reference, an imprint of IGI Global
in English
1466662727 9781466662728
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Includes bibliographical references and index.
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- Created November 13, 2020
- 3 revisions
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December 20, 2022 | Edited by MARC Bot | import existing book |
February 26, 2022 | Edited by ImportBot | import existing book |
November 13, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |