Beyond persuasion
communication strategies for healthcare managers in the digital age
by Patricia Parsons
Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
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Subjects
Health services administration, Communication in medicine, Communication in management, Communication, Health Facility Administrators, Interprofessional Relations, Public Relations, Social Media, Santé, Services de, Administration, Communication en médecine, Communication en gestion, Delivery of Health Care, Organization & administrationShowing 1 featured edition. View all 1 editions?
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Beyond persuasion: communication strategies for healthcare managers in the digital age
2013, University of Toronto Press
in English
- Second edition.
1442647213 9781442647213
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Includes bibliographical references (pages 187-191) and index.
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- Created November 13, 2020
- 5 revisions
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| October 2, 2024 | Edited by MARC Bot | import existing book |
| October 29, 2022 | Edited by ImportBot | import existing book |
| December 25, 2021 | Edited by ImportBot | import existing book |
| December 25, 2021 | Edited by ImportBot | import existing book |
| November 13, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |