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"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--
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Edition | Availability |
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1
Internet mercenaries and viral marketing: the case of Chinese social media
2014, Business Science Reference, an imprint of IGI Global
in English
1466645784 9781466645783
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Edition Notes
Includes bibliographical references (pages 301-310) and index.
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- Created November 14, 2020
- 3 revisions
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December 21, 2022 | Edited by MARC Bot | import existing book |
February 26, 2022 | Edited by ImportBot | import existing book |
November 14, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |