An edition of Internet mercenaries and viral marketing (2014)

Internet mercenaries and viral marketing

the case of Chinese social media

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Internet mercenaries and viral marketing
Mei Wu
Not in Library

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
December 21, 2022 | History
Edit
An edition of Internet mercenaries and viral marketing (2014)

Internet mercenaries and viral marketing

the case of Chinese social media

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--

Publish Date
Publisher
Business Science Reference, an imprint of IGI Global
Language
English
Pages
314

Check nearby libraries

Buy this book

Subjects
Marketing, Viral marketing, Social media, Internet, Public relations, Marketing, social aspects, China, social conditions, Internet marketing
Places
China

Showing 1 featured edition. View all 1 editions?

Edition Availability
Cover of: Internet mercenaries and viral marketing
Internet mercenaries and viral marketing: the case of Chinese social media
2014, Business Science Reference, an imprint of IGI Global
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Edition Notes

Includes bibliographical references (pages 301-310) and index.

Published in
Hershey, PA
Series
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.12.C5 W785 2014, HF5415.12.C5W785

The Physical Object

Pagination
xi, 314 pages
Number of pages
314

ID Numbers

Open Library
OL31146600M
ISBN 13
9781466645783, 9781466645790, 9781466645806
LCCN
2013020606
OCLC/WorldCat
843857009

Source records

Library of Congress MARC record
Better World Books record
marc_columbia MARC record

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 21, 2022 Edited by MARC Bot import existing book
February 26, 2022 Edited by ImportBot import existing book
November 14, 2020 Created by MARC Bot Imported from Library of Congress MARC record