An edition of Marketing planning models (1982)

Marketing planning models

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Marketing planning models
Andris A. Zoltners
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Last edited by MARC Bot
December 9, 2022 | History
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An edition of Marketing planning models (1982)

Marketing planning models

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Publish Date
Publisher
North-Holland Pub. Co., Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co.
Language
English
Pages
276

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Subjects

Marketing, Management, Mathematical models
Edition Availability
Cover of: Marketing planning models
Marketing planning models
1982, North-Holland Pub. Co., Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co.
in English

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Book Details

Table of Contents

An aspect of new product planning : dynamic pricing / Abel P. Jeuland and Robert J. Dolan
PRICESTRAT
an applied strategic pricing model for non-durables / Hermann Simon
LITMUS, a new product planning model / Joseph D. Blackburn and Kevin J. Clancy
A general model for assessing new product marketing decisions and market performance / FredS. Zufryden
Strategy development for new product introductions / Edgar A. Pessemier
Integer programming model and algorithmic evolution / Prabhakant Sinha and Andris A. Zoltners
A discrete maximum principle approach to a general dynamic market response model / Thomas E. Morton, Andrew A. Mitchell, and Eitan Zemel
Optimal strategic business units portfolio analysis / Marcel Corstjens and David Weinstein
Stochastic dominance rules for product portfolio analysis / Vijay Mahajan, Yoram Wind, and John W. Bradford
Evaluating judgment-based marketing models / Shelby H. McIntyre and Imran S. Currim
A process model for the family planning decision / John U. Farley and Donald E. Sexton
Analyzing natural experiments in industrial markets / Gary L. Lilien and A. Api Ruzdic.

Edition Notes

Includes bibliographies.

Published in
Amsterdam, New York, New York, NY
Series
TIMS studies in the management sciences ;, v. 18

Classifications

Dewey Decimal Class
658.8/00724
Library of Congress
HF5415.13 .M358 1982

The Physical Object

Pagination
ix, 276 p. :
Number of pages
276

Edition Identifiers

Open Library
OL3119063M
LCCN
82229027
OCLC/WorldCat
9143000

Work Identifiers

Work ID
OL22740886W

Source records

Library of Congress MARC record
marc_columbia MARC record

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December 9, 2022 Edited by MARC Bot import existing book
October 28, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record