On social marketing and social change
selected readings 2005-2009
by R. Craig Lefebvre
Social marketing for improving public health and social well-being has evolved into an active and vibrant field of work for change agents around the world. On Social Marketing and Social Change explores the latest ideas and practices of this discipline by one of its leading thinkers and doers. From marketplaces to communications, nonprofit to corporate practices, PSAs to the latest in social media and mobile technologies, if you are interested in passion-driven marketing, something inside this book will capture your imagination as it has for thousands of readers of the blog.
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Social marketing, Blogs, Marketing| Edition | Availability |
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On social marketing and social change: selected readings 2005-2009
2010, [CreateSpace]
in English
1449561934 9781449561932
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Includes bibliographical references.
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- Created March 27, 2021
- 3 revisions
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| September 19, 2024 | Edited by ImportBot | import existing book |
| December 9, 2022 | Edited by ImportBot | import existing book |
| March 27, 2021 | Created by MARC Bot | Imported from Internet Archive item record |