Television advertising copy research practices among major advertisers and advertising agencies

an Advertising Research Foundation survey

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Television advertising copy research practice ...
Benjamin Lipstein
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Last edited by MARC Bot
December 9, 2022 | History

Television advertising copy research practices among major advertisers and advertising agencies

an Advertising Research Foundation survey

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
ARF
Language
English
Pages
70

Buy this book

Book Details


Edition Notes

Includes bibliographical references.
"September 1982."
Cover title: Current television advertising copy research practices among major advertisers and advertising agencies.

Published in
New York, N.Y. (3 East 54th St., New York 10022)
Other Titles
Current television advertising copy research practices among major advertisers and advertising agencies.

Classifications

Dewey Decimal Class
659.14/3
Library of Congress
HF6146.T42 L57 1982

The Physical Object

Pagination
ii, 70 p. :
Number of pages
70

ID Numbers

Open Library
OL3224691M
LCCN
83135601
OCLC/WorldCat
9831007

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History

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December 9, 2022 Edited by MARC Bot import existing book
October 22, 2020 Edited by MARC Bot import existing book
December 12, 2009 Edited by WorkBot link works
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record