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With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization andits impact on international business. By doing so, it is entirely unlike other books on the subject.International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.Case-studies include: A· aiding the globalization of SMEs: the OECD's Bologna CharterA· China and the WTOA· the pharmaceutical industry and the developing worldA· RUGMARK: social labelling in actionA· the Argentinian financial crisisA·environmental profile of Matsushita Electrical Industrial Company.
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International Business: Themes and Issues in the Modern Global Economy
2020, Taylor & Francis Group
in English
1351731327 9781351731324
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International Business: Themes and Issues in the Modern Global Economy
2020, Taylor & Francis Group
in English
1351731343 9781351731348
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03
International Business: Themes and Issues in the Modern Global Economy
2020, Taylor & Francis Group
in English
1315184508 9781315184500
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04
International Business: Themes and Issues in the Modern Global Economy
2020, Taylor & Francis Group
in English
1351731335 9781351731331
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International Business: Themes and Issues in the Modern Global Economy
2020, Taylor & Francis Group
in English
113873568X 9781138735682
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International Business: Themes and Issues in the Modern Global Economy
2010, Taylor & Francis Group
in English
1135175691 9781135175696
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International Business: Themes and Issues in the Modern Global Economy
2010, Taylor & Francis Group
in English
1135175713 9781135175719
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09
International Business: Themes and Issues in the Modern Global Economy
2010, Taylor & Francis Group
in English
1135175675 9781135175672
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10
International Business: Themes and Issues in the Modern Global Economy
2010, Routledge
in English
1282590375 9781282590373
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11
International Business: Themes and Issues in the Modern Global Economy
2010, Taylor & Francis Group
in English
1135175721 9781135175726
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12
International Business: Themes and Issues in the Modern Global Economy
2010, Taylor & Francis Group
in English
1135175667 9781135175665
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13
International Business: Themes and Issues in the Modern Global Economy
February 28, 2009, Routledge
Paperback
in English
- 2 edition
0415437644 9780415437646
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International Business: Themes and Issues in the Modern Global Economy
2004, Taylor & Francis Group
in English
1134535562 9781134535569
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International Business: Themes and Issues in the Modern Global Economy
2004, Taylor & Francis Group
in English
1134535619 9781134535613
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International Business: Themes and Issues in the Modern Global Economy
2004, Taylor & Francis Group
in English
1134535600 9781134535606
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International Business: Themes and Issues in the Modern Global Economy
2003, Taylor & Francis Group
in English
1134535589 9781134535583
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20
International Business
2003, Taylor & Francis Inc
Electronic resource
in English
0203634144 9780203634141
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21
International business: themes and issues in the modern global economy
2003, Routledge
in English
0415248892 9780415248891
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