"The DNA Mystique suggests that the gene in popular culture draws on scientific ideas but is not constrained by the technical definition of the gene as a section of DNA that codes for a protein. In highlighting DNA as it appears in soap operas, comic books, advertising, and other expressions of mass culture, the authors propose that these domains provide critical insights into science itself." "With a new preface and conclusion, this edition will continue to be a text for the sociology, anthropology, and bioethics classroom, as well as stimulating reading for those generally interested in science and culture."--BOOK JACKET.