An edition of Fashion brands (2005)

Fashion brands

branding style from Armani to Zara

by

  • 10 Want to read
Cover of: Fashion brands by Mark Tungate, Mark Tungate
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Last edited by MARC Bot
March 8, 2023 | History
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An edition of Fashion brands (2005)

Fashion brands

branding style from Armani to Zara

by

  • 10 Want to read

This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion ‘sense’ - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.

Publish Date
Publisher
Kogan Page
Language
English
Pages
243

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Previews available in: English

Subjects

Advertising, Brand name products, Branding (Marketing), Business, Fashion, Fashion merchandising, Nonfiction, Produit de marque, Mode, Marketing, Publicite, Product management
Edition Availability
Cover of: Fashion Brands
Fashion Brands
2009, Kogan Page Publishers
Electronic resource in English
Cover of: Fashion brands
Fashion brands: branding style from Armani to Zara
2008, Kogan Page
in English
Cover of: Fashion brands
Fashion brands: branding style from Armani to Zara
2005, Kogan Page
in English

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Book Details

Table of Contents

The view from out here; getting changed
A history of seduction
Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash
Fashioning an identity
Controlling the plot; Tod's and Diesel
When haute couture meets high street
Strategic alliances; chic battles cheap; stockholm syndrome; viva Zara
The designer as brand
The new rock and roll; how to be a designer brand;
The store is the star
Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars
Anatomy of a trend
Not quite
but almost; the style bureau; the new oracles; the cool hunter
The image-makers
Portrait of an art director; the alternative image-maker
They shoot dresses, don't they?
Brand translators; the limits of experimentation
This year's model
Packaging beauty; perfection and imperfection
Celebrity sells
Press to impress
The collections
The power behind the shows; communication via catwalk; haute couture laid low; front-row fever
Accessorize all areas
Emotional baggage; a brand in a bottle
Retro brands retooled
Climbing out of a trench; the art of plundering the past
Targeted male
'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement
Urban athletes
Getting on track; expect a gadget; stars and streets
Virtually dressed
The success story; interactive catalogues
Brave new market
A promotional tightrope; from China with cloth
The faking game
Behind the seams
The local solution;
Fashion goes back to the future
From thrift to vintage; the politics of nostalgia
Conclusion.

Edition Notes

Includes bibliographical references and index.

Published in
Sterling, Va

Classifications

Dewey Decimal Class
687/.068/8
Library of Congress
HD9940.A2 T86 2005, HD9940

The Physical Object

Pagination
p. cm.
Number of pages
243

ID Numbers

Open Library
OL3398756M
Internet Archive
fashionbrandsbra0000tung
ISBN 10
0749442999
LCCN
2005012312
OCLC/WorldCat
59879669
Goodreads
237942

Source records

Scriblio MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
amazon.com record
marc_columbia MARC record
marc_nuls MARC record

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March 8, 2023 Edited by MARC Bot import existing book
December 31, 2022 Edited by MARC Bot import existing book
November 15, 2022 Edited by ImportBot import existing book
December 11, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record