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Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
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Previews available in: English
Edition | Availability |
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1
Absolute Value: What Really Influences Customers in the Age of Perfect Information
2014, HarperCollins Publishers
in English
006221568X 9780062215680
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2
Absolute value: what really influences customers in the age of (nearly) perfect information
2014
in English
- First edition.
0062215671 9780062215673
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- Created December 25, 2021
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