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"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.
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Previews available in: English
Subjects
Encyclopedias, Reclame, Publicité, Advertising, EncyclopédiesEdition | Availability |
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The Advertising age encyclopedia of advertising
2003, Fitzroy Dearborn
in English
1579581722 9781579581725
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Book Details
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
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Scriblio MARC recordLibrary of Congress MARC record
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Ithaca College Library MARC record
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- Created April 1, 2008
- 20 revisions
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October 10, 2011 | Edited by ImportBot | import new book |
October 10, 2011 | Edited by ImportBot | import new book |
October 4, 2011 | Edited by ImportBot | import new book |
October 4, 2011 | Edited by ImportBot | import new book |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |