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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. Contents · The Roles of Advertising · The Faces of Advertising · Perceptions of Advertising · Reception of Advertising Target Groups · Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
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Showing 12 featured editions. View all 12 editions?
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01
Advances in Advertising Research: Designing and Communicating Experience
2022, Springer Fachmedien Wiesbaden GmbH
in English
3658322039 9783658322038
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02
Advances in Advertising Research: Designing and Communicating Experience
2021, Springer Fachmedien Wiesbaden GmbH
in English
3658322004 9783658322007
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03
Advances in Advertising Research: Extending the Boundaries of Advertising
Oct 29, 2016, Springer Gabler
paperback
3658140909 9783658140908
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04
Advances in Advertising Research: The Changing Roles of Advertising
Jun 12, 2015, Springer Gabler
paperback
3658042168 9783658042165
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05
Advances in Advertising Research: Extending the Boundaries of Advertising
Nov 26, 2014, Springer Gabler
hardcover
3658081317 9783658081317
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06
Advances in Advertising Research: Extending the Boundaries of Advertising
2014, Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH
in English
3658081325 9783658081324
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07
Advances in Advertising Research: Current Insights and Future Trends
2014, Springer Gabler. in Springer Fachmedien Wiesbaden GmbH
in English
3834946494 9783834946492
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08
Advances in Advertising Research: The Changing Roles of Advertising
2013, Springer Fachmedien Wiesbaden GmbH
in English
3658023643 9783658023645
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09
Advances in Advertising Research: The Changing Roles of Advertising
2013, Springer Gabler. in Springer Fachmedien Wiesbaden GmbH
in English
3658023651 9783658023652
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10
Advances in Advertising Research: Current Insights and Future Trends
Aug 17, 2012, Gabler Verlag
hardcover
3834942901 9783834942906
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11
Advances in Advertising Research: Current Insights and Future Trends
2012, Westdeutscher Verlag GmbH
in English
383494291X 9783834942913
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12
Advances in Advertising Research: Cutting Edge International Research
2010, Westdeutscher Verlag GmbH
in German
3834960063 9783834960061
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