An edition of Advances in Advertising Research (2010)

Advances in Advertising Research

Extending the Boundaries of Advertising

Advances in Advertising Research
Sara Rosengren, Micael Dahlén, ...
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Last edited by ImportBot
February 27, 2022 | History
An edition of Advances in Advertising Research (2010)

Advances in Advertising Research

Extending the Boundaries of Advertising

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents ·         The Roles of Advertising ·         The Faces of Advertising ·         Perceptions of Advertising ·         Reception of Advertising   Target Groups ·         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

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Edition Availability
Cover of: Advances in Advertising Research
Advances in Advertising Research: Designing and Communicating Experience
2022, Springer Fachmedien Wiesbaden GmbH
in English
Cover of: Advances in Advertising Research
Advances in Advertising Research: Designing and Communicating Experience
2021, Springer Fachmedien Wiesbaden GmbH
in English
Cover of: Advances in Advertising Research
Advances in Advertising Research: Extending the Boundaries of Advertising
Oct 29, 2016, Springer Gabler
paperback
Cover of: Advances in Advertising Research
Advances in Advertising Research: The Changing Roles of Advertising
Jun 12, 2015, Springer Gabler
paperback
Cover of: Advances in Advertising Research
Advances in Advertising Research: Extending the Boundaries of Advertising
Nov 26, 2014, Springer Gabler
hardcover
Cover of: Advances in Advertising Research
Advances in Advertising Research: Extending the Boundaries of Advertising
2014, Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH
in English
Cover of: Advances in Advertising Research
Advances in Advertising Research: Current Insights and Future Trends
2014, Springer Gabler. in Springer Fachmedien Wiesbaden GmbH
in English
Cover of: Advances in Advertising Research
Advances in Advertising Research: The Changing Roles of Advertising
2013, Springer Fachmedien Wiesbaden GmbH
in English
Cover of: Advances in Advertising Research
Advances in Advertising Research: The Changing Roles of Advertising
2013, Springer Gabler. in Springer Fachmedien Wiesbaden GmbH
in English
Cover of: Advances in Advertising Research
Advances in Advertising Research: Current Insights and Future Trends
Aug 17, 2012, Gabler Verlag
hardcover
Cover of: Advances in Advertising Research
Advances in Advertising Research: Current Insights and Future Trends
2012, Westdeutscher Verlag GmbH
in English
Cover of: Advances in Advertising Research
Advances in Advertising Research: Cutting Edge International Research
2010, Westdeutscher Verlag GmbH
in German

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Book Details


Classifications

Library of Congress
HF5410-5417.5

The Physical Object

Pagination
xi, 330

ID Numbers

Open Library
OL37223580M
ISBN 13
9783658081324

Source records

Better World Books record

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February 27, 2022 Created by ImportBot Imported from Better World Books record