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"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant."--
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Previews available in: English
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1
Managing Online Reputation: How to Protect Your Company on Social Media
2015, Palgrave Macmillan
in English
1137382309 9781137382306
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2
Managing online reputation: how to protect your company on social media
2015
in English
1137382295 9781137382290
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February 27, 2022 | Created by ImportBot | Imported from Better World Books record |