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Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
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Subjects
Art, Nonfiction, Sociology, Aesthetics, Aesthetics, modern, 21st centuryEdition | Availability |
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Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
2009, HarperCollins Publishers
in English
0061852864 9780061852862
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.)
September 7, 2004, Harper Perennial
Paperback
in English
0060933852 9780060933852
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08
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.)
September 7, 2004, Harper Perennial
in English
0060933852 9780060933852
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09
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
September 2003, HarperCollins
Hardcover
in English
- 1st edition
0060186321 9780060186326
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
September 2003, HarperCollins
in English
0060186321 9780060186326
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March 1, 2022 | Created by ImportBot | Imported from Better World Books record |