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Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a well-researched discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because of psychological immaturity. The book is extremely timely, as these issues are being hotly debated in most parts of the world. - Back cover.
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Showing 6 featured editions. View all 6 editions?
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1
Advertising to Children on TV: Content, Impact and Regulation
August 5, 2005, Lawrence Erlbaum Associates
Paperback
in English
- 1 edition
080585830X 9780805858303
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2
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
1410611248 9781410611246
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3
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
1135626316 9781135626310
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4
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
113562626X 9781135626266
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5
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
1135626286 9781135626280
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6
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
1135626308 9781135626303
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May 25, 2022 | Created by ImportBot | Imported from Better World Books record |