Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
"Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today." "This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising."--BOOK JACKET.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Subjects
Popular culture, Advertising, Social aspects of Advertising, Sociologie, Culture populaire, Social aspects, Aspect social, Sociale aspecten, Massenkultur, Volkskultur, Publicité, Populaire cultuur, Verbraucherverhalten, Werbewirkung, Reclame-industrie, Werbung, Advertising--social aspects, Advertising--social aspects--united states, Popular culture--united states, Hf5805 .f69 1996, 659.1/042/0973Places
United StatesShowing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
Advertising and Popular Culture
2012, SAGE Publications, Incorporated
in English
1452247943 9781452247946
|
aaaa
Libraries near you:
WorldCat
|
2 |
cccc
Libraries near you:
WorldCat
|
Community Reviews (0)
Feedback?History
- Created October 17, 2022
- 1 revision
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
October 17, 2022 | Created by ImportBot | Imported from Better World Books record |