An edition of Le MARKETING ET LA COMMUNICATION FACE À L'IMPRÉVISIBLE - Mobilité, réactivité, adaptation (2011)

Le MARKETING ET LA COMMUNICATION FACE À L'IMPRÉVISIBLE - Mobilité, réactivité, adaptation

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Le MARKETING ET LA COMMUNICATION FACE À L'IMP ...
Michel Hébert
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Last edited by MARC Bot
December 8, 2022 | History
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An edition of Le MARKETING ET LA COMMUNICATION FACE À L'IMPRÉVISIBLE - Mobilité, réactivité, adaptation (2011)

Le MARKETING ET LA COMMUNICATION FACE À L'IMPRÉVISIBLE - Mobilité, réactivité, adaptation

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L'auteur s'attaque ici à un changement majeur pour les entreprises en général (y compris les agences de communication). L'imprévisible implique que les entreprises fortes de demain seront désormais les plus mobiles, les plus agiles, les plus rapides. Plus les entreprises seront mobiles, plus elles seront stables.

Publish Date
Publisher
Editions L'Harmattan
Language
French
Pages
158

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Cover of: Le MARKETING ET LA COMMUNICATION FACE À L'IMPRÉVISIBLE - Mobilité, réactivité, adaptation
Le MARKETING ET LA COMMUNICATION FACE À L'IMPRÉVISIBLE - Mobilité, réactivité, adaptation
2011, Editions L'Harmattan
in French
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Book Details

Edition Notes

Michel Hébert - Préface de Jean-Marie Dru

Mode of access: World Wide Web.

Published in
Paris
Other Titles
Harmatheque.

The Physical Object

Pagination
158 p.
Number of pages
158

ID Numbers

Open Library
OL43439931M
ISBN 13
9782296547728

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December 8, 2022 Created by MARC Bot Imported from harvard_bibliographic_metadata record