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"In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz - a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services - and offers specific strategies for creating and sustaining effective word-of-mouth campaigns.
Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling - including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere."--BOOK JACKET.
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Previews available in: English
Subjects
Marketing, Word-of-mouth advertisingShowing 7 featured editions. View all 7 editions?
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1
Anatomy Of Buzz: Creating Word-of-mouth Marketing
April 30, 2004, Diane Pub Co
Paperback
in English
0756774640 9780756774646
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2
The Anatomy of Buzz: How to Create Word of Mouth Marketing
April 16, 2002, Currency
in English
0385496680 9780385496681
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3
Anatomy of Buzz: Creating Word-of-Mouth Marketing
2001, Zondervan
in English
0007134940 9780007134946
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4
Anatomy of Buzz: Creating Word-of-Mouth Marketing
2001, Zondervan
in English
0007134959 9780007134953
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zzzz
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5
The Anatomy of Buzz
October 15, 2001, Profile Business
Paperback
- New Ed edition
1861976151 9781861976154
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6
Anatomy of Buzz: Creating Word-Of-Mouth Marketing
2000, HarperCollins Publishers Limited
in English
0002571048 9780002571043
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7
The Anatomy of Buzz: How to Create Word of Mouth Marketing
October 17, 2000, Currency, Doubleday/Currency
in English
0385496672 9780385496674
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Book Details
The Physical Object
ID Numbers
First Sentence
"I first witnessed how buzz travels years ago."
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December 17, 2022 | Created by ImportBot | Imported from Better World Books record |