This study examines the strategies that institutions have in place for supporting digital content resources beyond their initial construction and implementation. It includes both an assessment of the university environment as a host for digital content and an exploratory look at how cultural heritage institutions think about and plan for sustaining and enhancing the value of their digital collections. In the first phase, 40 practitioners in the higher education and cultural heritage sectors throughout the United Kingdom were interviewed to gain an understanding of the processes in place to support digital content post-grant. In the second phase, the digital strategies of three institutions--University College of London, the Imperial War Museums and the National Library of Wales--were closely examined to in order to understand the digital content the institutions support, their processes for creating and supporting that content, and, more generally, the role that digital content plays in the strategy of their institutions. This report also includes a Sustainability Health Check Tool for digital content projects.